April 1st no longer means a bucket on top of the door or a prank phonecall - the small stuff just doesn't cut it anymore. Since big brands got involved April fools has become a chance for to companies to show the world that they too possess a sense of humour as well as some creative muscle. And this year was no different - there was a whole range of japes and hi-jinks to smirk, giggle and email to friends hoping the more gullible would attempt to search via sniff (thanks Google) - or try and book tickets on the first glass bottomed plane (well done Virgin). In no particular order here are our top 5 pranks of 2013.
Twitter, sorry twttr, announced that they'd offering a consonant only service from now on - but for a mere $5 a month you could purchase vowels to aid your tweets. Absltly wndrfl.
2. Gmail Blue
Gmail...but blue. That's it. Simple and reasonably silly idea, but presented in such a wonderfully believable video.
3. BMW Pram
Just in time for the royal baby BMW rushed to fill a huge gap in the market, announcing a pram that's kind of also a car. I think the corgis really make it.
4. Youtube - one big competition.
You didn't think youtube was a place to host videos did you!? Silly thing - it's actually a competition to find the best video in the world. What will it be? 'Cat waking up', 'woman falling over'? Who knows!?
And finally the Metro chose to run a hilarious 'live blog' perfectly capturing the process of choosing a new pope.
Spot any more particularly great pranks that deserve recognition? Comment or tweet us!
Happy April 2nd everyone.