In today’s article on M&S Rachel Barnes talks about their digital overall as they move away from Amazon's platform to a 50 strong team of in house software engineers. M&S talk a new culture of innovation and an approach of "fail fast and iterate".
This smacks of great sense and about time. With their new agile approach they boast 400 changes to their site since it was launched 6 weeks ago. And with an enviable 2.5m social media following, the content rich approach to marketing they are also taking should do well. The stats back it up as they highlight a 24% better conversion rate with consumers who arrive to the website via a content route.