bmore creative are delighted to announce that we have been shortlisted as finalists for three 2014 PM Society Digital Awards! Firstly for the Craft Award – Gamification category. This submission was for Allergan UK Limited for their Glaucoma & Retina portfolio. Our solution was to produce an interactive learning experience through the use of gesture control. It gives Ophthalmologists an opportunity to experience the effects of glaucoma in every day life, creating empathy with their patients.

Secondly, for the Healthcare Professional Educational Programme category.  Our client Shire Pharmaceuticals challenged us to raise awareness of a very rare disease. Our solution was an Augmented Reality (AR) App to be used as an educational tool to enable HCPs to recognise Fabry disease and refer the patient to the appropriate specialist.

Thirdly, for the Innovation Award 'pushing boundaries' category. This solution was for Gilead Sciences UK. We were challenged to create an innovative, and immersive centrepiece that would attract delegates to Gilead’s exhibition stand at the 2014 BHIVA Congress. We created a bespoke interactive gesture control LED floor, the first of its kind, by which Gilead could share brand and patient campaign messages with HCP’s.

The second round of judging takes place on 3rd September, and we are looking forward to presenting our final pieces to the panel of judges.

Good luck bmore!

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