An enormous graphic identity was created in the streets of Sweden to help promote the Malmöfestivalen festival. "We wanted Malmöfestivalen to be able to celebrate in style. So we created a gigantic physical art installation measuring 13x8 meters, enabling the visitors to interact, climb and jump on it,". It took 10,000 nails, 175 litres of paint, 280 plywood sheets, 14 people and 900 hours to create the final image you can see on the posters.
What a great way to bring type alive!