Now an annual event which we all look out for as a mark to the start Christmas celebrations, the new John Lewis Christmas advert is out today! The new £1m advert is a sequel to last year's equally heart-rending "The Bear and the Hare". However this year it is all about a penguin called Monty who is sad because he wants a special friend. (I won't ruin the ending for you, you can watch it yourself below.) But let's just say we can now all officially get excited about Christmas - John Lewis has said so!

Let the count down start for the infamous Coke advert!