The billboard shows the silhouettes of an adult man and a child that he’s threatening with a bottle in his hand. A nearby light makes a passersby part of the advert, making their silhouette stand in the middle of the man and boy giving them a symbolic nudge to step in and prevent or report real-life incidents of child abuse. With the message  “Child abuse, you can prevent it.” When a passer-by decides to step into the scene, a superhero-like logo appears on his or her shadow with an emergency number and the message: “Report to become a hero for children.