SHIRE: BRINGING FABRY INTO FOCUS
Shire asked bmore to help them with the challenge to ‘identify more patients’ in the UK with Fabry disease.
bmore created the new branding and campaign ‘Bringing Fabry Into Focus’ along with a disease awareness campaign and novel AR training
app to help identify markers.
An award-winning campaign which has energised a tired sales force into promoting the brand with excitement and vigour.