OUR WORK

aon: customer engagement

The challenge

Help Aon communicate its client promise to corporate customers during face-to-face meetings.  

The solution

A newly defined value proposition statement accompanying an iOS app, which provides detailed yet clear information about Aon Risk Solutions' abilities nationwide and gives users in-built flexibility to vary their presentation content.

The result

Large amounts of information have been gathered into one coherent message in accessible formats - a vital tool simplifying the communication task for the Aon sales force.  


unicef: make 18 campaign

The challenge

Compete against young creatives in the best healthcare agencies in the world to help Unicef 'save the lives of millions of children dying from preventable diseases', as part of the Young Lions Health Award 2015.

The solution

A social campaign based around the number 18 - the number of days during which newborns are most vulnerable and the number of years it takes to survive childhood. Participants would be encouraged to share photos of themselves at 18 and donate in multiples of 18, reinforcing the brand and creating a physical 'yearbook' that could be sold to raise even more money.

The result

Our campaign made the worldwide shortlist of 18 entries, and was one of just four from the UK. The jury that put it there included top dogs from Unicef, Unilever, leading healthcare agencies, and the one and only Sir Roger Moore.



blink: eye care expert

The challenge

Raise awareness of blink eye drops, stocked in Boots, Superdrug and Waitrose and the main competitor to Optrex.

The solution

Develop a microsite featuring an eye workout video and buy online links, and promote the content to a precise target audience using Facebook.

The result

The campaign reached over 750,000 people and racked up 258,000 video views on Facebook, giving a lot of exposure to the brand and making it easier for people to buy the eye drops.



BRITANNIA: PATIENT INFO APP

The challenge

Communicate the benefits of a new type of Parkinson’s treatment to GPs.

The solution

Develop an iOS app that marries detailed information with a simple user interface.

The result

A useful app with a future-proof design.



Healthcare at home : responsive site design

The challenge

Freshen up a dated website for one of the biggest home healthcare providers in the UK.

The solution

Design and build a fully responsive new site using WordPress’s CMS, updating the company’s online presence while sticking to their
brand identity. 

The result

A delighted client who’s excited about the opportunities their new website presents.



BEE Clothing: lookbook design

The challenge

Design and lay out BEE Clothing's latest outerwear lookbook.

The solution

Clean, minimalistic typography alongside captivating photography of outerwear detail highlighted the quality of the clothing.

The result

A beautiful lookbook which has been distributed to small London-based fashion retailers, as well as large highstreet brands such as
Selfridges and ASOS.



Ferring: e-Sell app

The challenge

Help Ferring sales reps make better pitches across the whole product range.

The solution

Combine key information on five different products in one place.

The result

An app that’s easy to navigate, even in high-stakes sales meetings.


Shire: Award Winning Campaign

The challenge

Make an incredibly rare disease easier for healthcare professionals to spot.

The solution

Create a campaign that communicates the challenge of identifying the disease through striking yet enigmatic imagery. The printing process emphasised the message - the uncoated, 350gsm stock was embossed to reinforce the idea that Gaucher disease is easy to find when you know what to look for. 

The result

A unique campaign that demands attention and won multiple times at the 2014 PM Awards.



AIG: Direct Car Access - Customer testimonial

The challenge

Increase awareness of AIG's Direct Car Excess insurance brand, improve the market's knowledge of this insurance and build trust by creating high quality, informative content.

The solution

Film a customer testimonial that explained his reasons for choosing Direct Car Hire Excess and his experience of the claims service after having a prang on holiday.

The result

The video has been widely used online and seeded using social media. It has brought traffic to the website and is a first step into content marketing for this AIG brand.

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Shire: Augmented reality app

The challenge

Transform a traditional communication approach based on tired print materials into a fresh experience, to deliver insight into a rare health condition to a busy target audience.

The solution

Create an augmented reality app which reacts to a printed image and animates the human body in front of people’s eyes, allowing them to interact and learn more.

The result

The app explained the disease visually, highlighting it as something that can be spotted and treated – easy when you know what to look for.

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Gilead: Gesture control

The challenge

Make Gilead the most popular stand at a competitive exhibition by creating a buzz.

The solution

Use gesture control technology to let visitors navigate the presentation on the walls and floor with their hands, and also walk into it to get a closer look.

The result

The stand became the talking point of the show and gave Gilead their highest ever footfall, providing valuable data and immeasurable word of mouth exposure.

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Ferring: Case study videos

The challenge

Communicate with a group of people affected by a chronic condition in an authentic way to make them more optimistic about their future.

The solution

Create short films from patient perspectives, detailing their daily experiences and emotions.

The result

The videos enjoyed unforeseen success, helping the stars of the videos as well as the viewers. One man was inspired through telling his story to fulfill his long-term ambition of becoming a teacher.

The videos gave people an emotional connection to other patients, presenting useful information with a human edge.

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BRITANNIA: apo-go pump app

The challenge

Communicate the benefits of a new type of Parkinson’s treatment to GPs.

The solution

Develop an iOS app that marries detailed information with a simple user interface.

The result

A useful app with a future-proof design.



Britannia: Case study videos

The challenge

Create an emotional connection between the general public, healthcare professionals and people with Parkinson’s disease.

The solution

Produce two short films – one to remind healthcare professionals of the person behind the disease, and one to explain Parkinson’s ‘off periods’ to the general public.

The result

People spoke candidly about the disease in their own homes, giving the films a big emotional impact.

The finished videos have been widely viewed online and will play an integral part in the new APO-go website.

 

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MyPetOnline: Social Media

The challenge

Build a new online community of animal lovers, focusing on new pet owners looking for advice..

The solution

Provide a social experience led by entertaining and informative content, including pet health advice and illustrated pet characters to give MyPetonline a strong online personality.

The result

Our social dashboard monitors the growing online community, providing valuable insight on engagement rates, best posts and competitor performance – this means the MyPetonline social presence can shift to meet individual needs.

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