Shire : Award Winning Campaign

Make an incredibly rare disease easier for healthcare professionals to spot.

Create a campaign that communicates the challenge of identifying the disease through striking yet enigmatic imagery. The printing process emphasised the message - the uncoated, 350gsm stock was embossed to reinforce the idea that Gaucher disease is easy to find when you know what to look for.

A unique campaign that demands attention and won multiple times at the 2014 PM Awards.